University of Wisconsin-Madison Marketing

Madison, WI

Department History

Marketing 2025–2026

Person Role

Jackie Davenport

Associate Athletic Director for Student Services

Chris Hall

Assistant Athletic Director, Video and Game Presentation

Allison Minisce

Director of Game Day & Fan Marketing Experience

Jeff Bell

Assistant Director of Video Services

Lala Kekuewa

Assistant Director of Game Day and Fan Experience

Lucy Lightle

Assistant Director of Game Day and Fan Experience

Andrew Lillig

Assistant Director of Fan & Game Day Experience

Erykah Byias

Email Marketing Associate

Marketing 2024–2025

Person Role

Jackie Davenport

Associate Athletic Director for Student Services

Chris Hall

Assistant Athletic Director, Video and Game Presentation

Lexi Hameister

Director of Marketing & Social Strategy

Jeff Bell

Assistant Director of Video Services

Lala Kekuewa

Assistant Director of Game Day and Fan Experience

Lucy Lightle

Assistant Director of Game Day and Fan Experience

Allison Minisce

Associate Director of Events and Promotional Marketing

Evan Warwick

Assistant Director of Events and Promotional Marketing

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