University of Washington Communications

Seattle, WA

Chris Hein

Associate Athletic Director for Brand & External Strategy

8 Yrs

Jeff Bechthold

Assistant Athletic Director for Athletic Communications

13 Yrs

Sam Wojtalewicz

Assistant Athletic Director of Broadcast Operations

2 Yrs

Mike Bruscas

Director of Communications

9 Yrs

Sam Schwartz

Director of Digital and NIL Strategy

4 Yrs

Zac Zeman

Associate Director of Digital Strategy

2 Yrs

Jack Larkin

Assistant Director of Communications

2 Yrs

Hailee Roe

Assistant Director of Communications

5 Yrs

Ben Vanderbosch

Assistant Director of Creative Content

4 Yrs

Emily Solomon

Assistant Director of Communications

2 Yrs

Department History

Communications 2025–2026

Person	Role
Chris Hein	Associate Athletic Director for Brand & External Strategy
Jeff Bechthold	Assistant Athletic Director for Athletic Communications
Sam Wojtalewicz	Assistant Athletic Director of Broadcast Operations
Mike Bruscas	Director of Communications
Sam Schwartz	Director of Digital and NIL Strategy
Jack Larkin	Assistant Director of Communications
Hailee Roe	Assistant Director of Communications
Ben Vanderbosch	Assistant Director of Creative Content

Person	Role
Chris Hein	Associate Athletic Director for Brand & External Strategy
Jeff Bechthold	Assistant Athletic Director for Athletic Communications
Sam Wojtalewicz	Assistant Athletic Director of Broadcast Operations
Mike Bruscas	Director of Communications
Sam Schwartz	Director of Digital and NIL Strategy
Jack Larkin	Assistant Director of Communications
Hailee Roe	Assistant Director of Communications
Ben Vanderbosch	Assistant Director of Creative Content

Person	Role
Will Gulley	Associate Athletic Director for Content Strategy
Jeff Bechthold	Assistant Athletic Director for Athletic Communications
Chris Hein	Assistant Athletic Director for Brand Advancement
Sam Schwartz	Director of Digital and NIL Strategy MBB Primary
Mike Bruscas	Assistant Director of Communications
Hailee Roe	Assistant Director of Communications SB, Secondary FB
Ben Vanderbosch	Assistant Director of Creative Content