University of South Florida Marketing

Tampa, FL

Dominik Vega

Creative Video Coordinator

2 Yrs

Martin Salamone

Associate AD/Marketing & Fan Engagement

2 Yrs

Carl Schmid

Associate Athletic Director/ Branding & Digital Strategy

3 Yrs

Brandon Kowalak

Associate Director of Athletics Creative Video

2 Yrs

Shalyce Caban

Assistant Director of Marketing

2 Yrs

Anthony Goden

Assistant Director of Athletics Creative Video

2 Yrs

Department History

Marketing 2025–2026

Person	Role
Martin Salamone	Associate AD/Marketing & Fan Engagement
Carl Schmid	Associate Athletic Director/ Branding & Digital Strategy
Brandon Kowalak	Associate Director of Athletics Creative Video
Shalyce Caban	Assistant Director of Marketing
Anthony Goden	Assistant Director of Athletics Creative Video
Dominik Vega	Creative Video Coordinator

Person	Role
Martin Salamone	Associate AD/Marketing & Fan Engagement
Carl Schmid	Associate Athletic Director/ Branding & Digital Strategy
Brian Specia	Senior Director of Sales and Service
Matthew Gess	Director of Marketing
Brandon Kowalak	Associate Director of Athletics Creative Video
Shalyce Caban	Assistant Director of Marketing
Anthony Goden	Assistant Director of Athletics Creative Video
Dominik Vega	Creative Video Coordinator

Person	Role
Mike Minyard	Associate Athletic Director of Marketing & Fan Engagement
Carl Schmid	Associate Athletic Director/ Branding & Digital Strategy
Brian Specia	Senior Director of Sales and Service
Matthew Gess	Director of Marketing