University of Oregon Marketing

Eugene, OR

Brooke Robinson

Assistant Athletic Director, Marketing & Fan Experience

2 Yrs

Ian McFarland

Assistant Athletic Director, Creative and Digital Media.

4 Yrs

Darren Mason

Director of Marketing and Fan Experience

3 Yrs

Mathis Brewington

Associate Director, Promotions & Gameday Experience

3 Yrs

Juliana Hernandez

Assistant Director, Promotions & Gameday Experience

2 Yrs

Hayden Kupsh

Assistant Director for Marketing, Community & Student Engagement

2 Yrs

Zack Malloy

Assistant Director, Sales and Service

2 Yrs

Department History

Marketing 2025–2026

Person	Role
Brooke Robinson	Assistant Athletic Director, Marketing & Fan Experience
Ian McFarland	Assistant Athletic Director, Creative and Digital Media.
Darren Mason	Director of Marketing and Fan Experience
Mathis Brewington	Associate Director, Promotions & Gameday Experience
Juliana Hernandez	Assistant Director, Promotions & Gameday Experience
Hayden Kupsh	Assistant Director for Marketing, Community & Student Engagement
Zack Malloy	Assistant Director, Sales and Service

Person	Role
Brooke Robinson	Assistant Athletic Director, Marketing & Fan Experience
Ian McFarland	Assistant Athletic Director, Creative and Digital Media.
Darren Mason	Director of Marketing and Fan Experience
Aimee Sinacola	Director of Creative Content
Mathis Brewington	Associate Director, Promotions & Gameday Experience
Juliana Hernandez	Assistant Director, Promotions & Gameday Experience
Hayden Kupsh	Assistant Director for Marketing, Community & Student Engagement
Zack Malloy	Assistant Director, Sales and Service

Person	Role
Ian McFarland	Assistant Athletic Director, Creative and Digital Media.
Darren Mason	Director of Marketing and Fan Experience
Aimee Sinacola	Director of Creative Content
Calvin Toney-Cox	Asstant Director of Marketing & Community and Student Engagement
Mathis Brewington	Associate Director of Promotions and Gameday Experience
Camille Cooper	Assistant Director Promo & Gameday Experience