Department History
Marketing 2026–2027
| Person | Role |
|---|---|
Jason Bermant |
Executive Director of Student-Athlete Marketing, Recruitment and Retention |
Marketing 2025–2026
| Person | Role |
|---|---|
Mike Minyard |
Senior Associate AD for Marketing, Sales & Fan Experience |
Chris Tucci |
Associate Athletic Director for Creative & Digital Strategy |
|
Jason Bermant |
Executive Director of Student-Athlete Marketing, Recruitment and Retention |
Jason Germain |
Director of UMass Athletic Events & Fan Engagement |
Aylin Arifkhan |
Assistant Director of Creative Services |
|
Jamie Goerke |
Assistant Director for Marketing, Sales & Fan Experience |
Jake Maltese |
Assistant Director for Marketing, Sales & Fan Experience |
Marketing 2024–2025
| Person | Role |
|---|---|
|
Mike Minyard |
Senior Associate AD for Marketing, Sales & Fan Experience |
|
Chris Tucci |
Associate Athletic Director for Creative & Digital Strategy |
|
Shanlea Kernen |
Assistant Athletics Director – Marketing, Sales & Fan Experience |
|
Jason Bermant |
Executive Director of Student-Athlete Marketing, Recruitment and Retention |
|
Jason Germain |
Director of UMass Athletic Events & Fan Engagement |
Jared Draney |
Assistant Director of Creative Services |
Mackenzie Kielblock |
Assistant Director for Marketing, Sales & Fan Experience |
|
Jake Maltese |
Assistant Director for Marketing, Sales & Fan Experience |
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