---
title: University of Massachusetts, Amherst Marketing
canonical_url: https://wi-jobs.demo.winad-hq.com/schools/university-of-massachusetts-amherst-682/departments/marketing-26
tags:
- University of Massachusetts, Amherst
- Marketing
- DI
- Mid-American
---

# University of Massachusetts, Amherst Marketing

- **Location:** Amherst, Massachusetts
- **Division:** DI
- **Conference:** Mid-American

## Current Staff

| Name | Title | Years in Dept |
|------|-------|---------------|
| [Mike Minyard](https://wi-jobs.demo.winad-hq.com/Mike-Minyard-2101542907) | Senior Associate AD for Marketing, Sales & Fan Experience | 2 |
| [Chris Tucci](https://wi-jobs.demo.winad-hq.com/Chris-Tucci-2101579817) | Associate Athletic Director for Creative & Digital Strategy | 8 |
| [Jason Germain](https://wi-jobs.demo.winad-hq.com/Jason-Germain-2101571001) | Director of UMass Athletic Events & Fan Engagement | 9 |
| [Jason Bermant](https://wi-jobs.demo.winad-hq.com/Jason-Bermant-2101630653) | Executive Director of Student-Athlete Marketing, Recruitment and Retention | 2 |
| [Jake Maltese](https://wi-jobs.demo.winad-hq.com/Jake-Maltese-2101630652) | Assistant Director for Marketing, Sales & Fan Experience | 2 |
| [Aylin Arifkhan](https://wi-jobs.demo.winad-hq.com/Aylin-Arifkhan-2101639840) | Assistant Director of Creative Services | 1 |
| [Jamie Goerke](https://wi-jobs.demo.winad-hq.com/Jamie-Goerke-2101639843) | Assistant Director for Marketing, Sales & Fan Experience | 1 |

## Department History

### Marketing 2025-2026

| Person | Role |
|--------|------|
| [Mike Minyard](https://wi-jobs.demo.winad-hq.com/Mike-Minyard-2101542907) | Senior Associate AD for Marketing, Sales & Fan Experience |
| [Chris Tucci](https://wi-jobs.demo.winad-hq.com/Chris-Tucci-2101579817) | Associate Athletic Director for Creative & Digital Strategy |
| [Jason Germain](https://wi-jobs.demo.winad-hq.com/Jason-Germain-2101571001) | Director of UMass Athletic Events & Fan Engagement |
| [Jason Bermant](https://wi-jobs.demo.winad-hq.com/Jason-Bermant-2101630653) | Executive Director of Student-Athlete Marketing, Recruitment and Retention |
| [Jake Maltese](https://wi-jobs.demo.winad-hq.com/Jake-Maltese-2101630652) | Assistant Director for Marketing, Sales & Fan Experience |
| [Aylin Arifkhan](https://wi-jobs.demo.winad-hq.com/Aylin-Arifkhan-2101639840) | Assistant Director of Creative Services |
| [Jamie Goerke](https://wi-jobs.demo.winad-hq.com/Jamie-Goerke-2101639843) | Assistant Director for Marketing, Sales & Fan Experience |

### Marketing 2024-2025

| Person | Role |
|--------|------|
| [Mike Minyard](https://wi-jobs.demo.winad-hq.com/Mike-Minyard-2101542907) | Senior Associate AD for Marketing, Sales & Fan Experience |
| [Chris Tucci](https://wi-jobs.demo.winad-hq.com/Chris-Tucci-2101579817) | Associate Athletic Director for Creative & Digital Strategy |
| [Jason Germain](https://wi-jobs.demo.winad-hq.com/Jason-Germain-2101571001) | Director of UMass Athletic Events & Fan Engagement |
| [Shanlea Kernen](https://wi-jobs.demo.winad-hq.com/Shanlea-Kernen-2101602475) | Assistant Athletics Director – Marketing, Sales & Fan Experience |
| [Jason Bermant](https://wi-jobs.demo.winad-hq.com/Jason-Bermant-2101630653) | Executive Director of Student-Athlete Marketing, Recruitment and Retention |
| [Jared Draney](https://wi-jobs.demo.winad-hq.com/Jared-Draney-2101620849) | Assistant Director of Creative Services |
| [Jake Maltese](https://wi-jobs.demo.winad-hq.com/Jake-Maltese-2101630652) | Assistant Director for Marketing, Sales & Fan Experience |
| [Mackenzie Kielblock](https://wi-jobs.demo.winad-hq.com/Mackenzie-Kielblock-2101630655) | Assistant Director for Marketing, Sales & Fan Experience |

### Marketing 2023-2024

| Person | Role |
|--------|------|
| [Chris Tucci](https://wi-jobs.demo.winad-hq.com/Chris-Tucci-2101579817) | Associate Athletic Director For Creative & Digital Strategy |
| [Jason Germain](https://wi-jobs.demo.winad-hq.com/Jason-Germain-2101571001) | Director Of UMass Athletic Events & Fan Engagement |
| [Shanlea Kernen](https://wi-jobs.demo.winad-hq.com/Shanlea-Kernen-2101602475) | Assistant Athletics Director – Marketing, Sales & Fan Experience |
| [Jacob Prail](https://wi-jobs.demo.winad-hq.com/Jacob-Prail-2101612792) | Assistant Director |
| [Jared Draney](https://wi-jobs.demo.winad-hq.com/Jared-Draney-2101620849) | Assistant Director Of Creative Services |