Director, Social Strategy and Creative Content

EXPIRED

Job Posting Title:

Director, Social Strategy and Creative Content

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Hiring Department:

Intercollegiate Athletics

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Position Open To:

All Applicants

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View Full Description

Job Posting Title:

Director, Social Strategy and Creative Content

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Hiring Department:

Intercollegiate Athletics

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Position Open To:

All Applicants

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Weekly Scheduled Hours:

40

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FLSA Status:

Exempt

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Earliest Start Date:

Jun 24, 2025

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Position Duration:

Expected to Continue

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Location:

UT MAIN CAMPUS

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Job Details:

General Notes

This position may be required to work non-traditional hours, including early mornings, evenings, weekends and holidays. This job is not suitable for remote work and is expected to work regular in-office hours. Some travel may

Purpose

Texas Athletics’ Creative Development department is seeking a creative and organized individual to create and maintain social media brand standards for Texas Athletics while making analytics-based content decisions. 

Responsibilities

• Create and maintain social media brand standards through the department's overall social strategy. Work to aid and advise social media managers throughout the athletics department on best practices and help generate account-specific social tone and voice while adhering to the overall social and digital strategy.

• Manage the @TexasLonghorns main accounts and other social media channels, developing compelling and engaging content focused on interaction and growth. Build an engaged audience focused on the Texas Longhorns brand and convey positivity, tradition, strength and creativity.

• Serve as a project manager on various projects and initiatives. Work collaboratively with internal and external stakeholders (including but not limited to Marketing, Communications, Learfield/Longhorn Sports Properties, Collegiate Licensing Company and Longhorn Network) on content plans for our social channels. Provide analysis based on data and adjust strategy based on statistical information.

• Provide in-person and remote social media and content support for sporting events.

• Develop and implement creative ideas for Texas Athletics’ efforts to increase brand awareness and generate revenue through sponsorship, donations & ticket sales. Innovate new concepts to further promote the Texas brand to its audience.  

• Directly supervise full-time and student employees. Manage and schedule staff members and students for events, games and photo and video shoots to ensure adequate coverage. Communicate staffing schedule with external staff members.

• Report analytics on a weekly, monthly and annual basis.

• Facilitate the education of student-athletes, coaches and staff on social media strategy and personal branding as part of the overall NIL program. This includes leading group workshops and one-on-one evaluation sessions.

• Other related functions as assigned.

• Consistently exemplify the core values and quality service standards of Texas Athletics. Always act ethically. Proactively seek guidance when unsure or unclear of a law, rule or policy applicable to you or your department/sport program. Actively participate in assigned education and training programs. Comply with all laws, policies, rules and regulations set forth by the Board of Regents of The University of Texas System, The University of Texas at Austin, NCAA, Conference, or other governing body, including state and federal laws. Annually obtain prior written approval and report all outside activities and outside income. Report knowledge of, or reasonable cause to believe, violation(s) of state or federal laws, policies, rules, or regulations of the University, Conference, or NCAA to IA ARMCS or IA HR. Fully cooperate with any investigation by providing complete and accurate information when requested to do so by Texas Athletics and/or the NCAA and do not influence others in any way during an investigation. In compliance with Title IX of the Education Amendments of 1972 and Texas Education Code Sec. 51.252, this position may be a Non-Confidential Employee as defined by University policies on Sex Discrimination, Sexual Harassment, Sexual Assault, Interpersonal Violence and Stalking.  As a Non-Confidential Employee, individuals employed in this position will report incidents of such prohibited conduct to the University’s Title IX Coordinator or Deputy Title IX Coordinator as required by applicable law or University policy. An employee who does not report an incident or who makes a false report is subject to termination and may be charged with a criminal offense (Class A or Class B misdemeanor). For more information about employee responsibilities under Title IX, including information about confidential employee reporting exceptions, please visit the Title IX website at http://titleix.utexas.edu.

Required Qualifications

Bachelor’s degree from an accredited institution in Communications, Visual Arts, Sports Management or related field. Two to five years of experience in social media strategy, online marketing and communications, journalism, public relations, or related fields. Demonstrated experience managing digital content and developing plans/strategies in that arena. Excellent organizational, problem-solving and communication skills required. Must be available to work evenings and weekends. Ability to challenge the status quo while still maintaining the integrity of a brand.  Two years of professional experience using Adobe Creative Suite. Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Master’s degree from an accredited institution in Communications, Visual Arts, Sports Management or related field. Five or more years of experience in social media strategy, online marketing and communications, journalism, public relations, or related fields. Experience working for an intercollegiate athletics department or with a professional sports team. Professional experience utilizing social media analytics. Photography, video, or graphic design skills. Supervisory experience.

Driving Required

This job requires a class "C" operator's driver's license. The applicant selected must provide a current three year driving record from the current state of residence. If not currently a Texas resident, a Texas driver's license must be obtained within 30 days of becoming a Texas resident. Employees who are required to have a CDL are subject to drug and alcohol testing (pre-employment, post-accident, reasonable suspicion, random, return-to-duty, and follow-up drug and alcohol testing).

Salary Range

OPEN

Working Conditions

• May work in all weather conditions. May work in extreme temperatures. May work around standard office conditions. Use of manual dexterity. Climbing of stairs. Lifting and moving.

Required Materials

• Resume/CV

• 3 work references with their contact information; at least one reference should be from a supervisor

• Letter of interest

Important   for applicants who are NOT current university employees or contingent workers:  You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded.  Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers:  As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

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Employment Eligibility:

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

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Retirement Plan Eligibility:

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

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Background Checks:

A criminal history background check will be required for finalist(s) under consideration for this position.

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Equal Opportunity Employer:

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

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Pay Transparency:

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Employment Eligibility Verification:

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in loss of employment at the university.

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E-Verify:

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:

• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]

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Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

Apply Now

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