Director of Sports Information
Posted Date: Aug 22, 2025
QUALIFICATION
-
Salary Expectation
Unknown -
Years of Experience
3+ Years -
Work Type
Full-time
ABOUT PROGRAM
SPORTS/DEPARTMENT
Position Details
Position Information
Position Title
Director of Sports Information
Location
Appleton
Department
Athletics
Position Type
Position Details
Position Information
Position Title
Director of Sports Information
Location
Appleton
Department
Athletics
Position Type
Staff
Position Description & Qualifications
Director of Sports Information
Department: Athletics
Status: Exempt
Job Status: Full-Time (12-month position)
Reports To: Director of Athletics
Lawrence University invites applications for the position of Sports Information Director (SID). We are seeking a dedicated, creative, and detail-oriented professional to lead the coverage, promotion, and storytelling of Lawrence’s 24 varsity athletics programs. This individual will serve as the primary liaison between the Department of Athletics, the media, and the University community, ensuring that the achievements of our student-athletes and teams are shared widely and accurately.
Primary Objective:
The SID will play a key role in elevating the visibility of Lawrence Athletics through media relations, digital content, live streaming, and statistical services. The position requires a forward-thinking communicator who thrives in a fast-paced environment, embraces collaboration, and is committed to advancing the mission of Division III athletics and Lawrence University.
Job Responsibilities:
- Coordinating the collection, organization, and dissemination of information for all varsity sports.
- Serving as the primary point of contact for media relations, ensuring timely distribution of news releases, feature stories, and event results.
- Developing and maintaining positive relationships with local, regional, and national media outlets to promote Lawrence Athletics.
- Maintaining accurate statistics, records, and historical archives for all sports.
- Producing athletic publications including record books, media guides, game programs, and promotional materials.
- Overseeing and updating the athletics website and managing content across official social media platforms.
- Supervising, training, and mentoring student staff, including interns, photographers, videographers, and game-day assistants. This includes developing work schedules, setting performance expectations, and creating a professional learning environment for students to gain hands-on experience in athletic communications.
- Collaborating with professional staff across the department to ensure comprehensive coverage of events, special projects, and storytelling efforts, including coordinated work with colleagues.
- Directing video streaming and video replay productions, ensuring quality broadcasts in compliance with conference and NCAA requirements.
- Managing graphic and video content creation for digital platforms and in-game presentations.
- Exploring the use of emerging technologies, including artificial intelligence tools, to improve efficiency, accuracy, and creativity in content development, statistical reporting, and fan engagement.
- Preparing and monitoring the sports information department budget.
- Assisting with departmental fundraising and sponsorship initiatives.
- Providing game-day coverage and supporting overall event management as needed.
- Traveling with teams and attending athletic events as appropriate.
- Knowledge of marketing, communications, and media relations strategies.
- Proficiency in statistical software (e.g., NCAA Genius, Presto, StatCrew).
- Proficiency in design, publication, and multimedia platforms (e.g., Adobe Creative Suite, Gipper, BoxOut).
- Familiarity with video streaming and editing software (e.g., FloSports, BlueFrame).
- Strong communication skills, both oral and written, with the ability to adapt messaging to diverse audiences.
- Ability to manage multiple projects, meet deadlines, and work evenings/weekends as required.
- Strong interpersonal skills with the ability to build relationships across campus and within the community.
Employment Requirements:
- Bachelor’s degree required; Master’s degree preferred.
- Experience in sports information, athletic communications, or a related field.
- Familiarity with NCAA Division III athletics preferred.
- Must successfully complete a criminal and MVR background check, meet University Authorized Driver Policy requirements, and complete reference checks.
Posting Detail Information
| Posting Number | S568P | | Number of Vacancies | 1 | | Posting Date | 08/20/2025 | | Best Consideration Date | | | Close Date | | | Open Until Filled | | | Special Instructions Summary | | | Anticipated Number of Hours per Week | 40 |
Supplemental Questions
Required fields are indicated with an asterisk (*).
* How did you hear about this employment opportunity?
- Public Job Posting
- Internal Job Posting
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Website
- Other
* If other, please specify
(Open Ended Question)
* Do you have a bachelor's degree?
- Yes
- No
* How many years of experience do you have in this type of position?
- 0-1
- 1-3
- 3-5
- 5-7
- 7+
* Are you available to work weekends?
- Yes
- No
* How many years of Administrative support experience do you have?
- 0-2
- 3-5
- 6-9
- 10 or more
Documents Needed to Apply
Required Documents 1. Resume 2. Cover Letter 3. List of References
Optional Documents
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