APPLICATION INSTRUCTIONS:

• ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete theinternal application process. Please do not apply here, apply internally through Workday.
  
• ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Penn State Intercollegiate Athletics is hiring a  Deputy Athletic Director for Strategic Engagement & Brand Advancement to lead branding, marketing, and athlete-focused initiatives for one of the most visible brands in college sports. This executive leader will oversee creative strategy, social media, and Penn State’s content platforms while driving storytelling around the expanding  ROAR+  membership and building out the  Penn State Brand Academy  to empower student-athletes in the NIL era. The role will also provide sport administration leadership and play a key role on the department’s executive team.

Key Responsibilities

APPLICATION INSTRUCTIONS:

• ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete theinternal application process. Please do not apply here, apply internally through Workday.
  
• ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Penn State Intercollegiate Athletics is hiring a  Deputy Athletic Director for Strategic Engagement & Brand Advancement to lead branding, marketing, and athlete-focused initiatives for one of the most visible brands in college sports. This executive leader will oversee creative strategy, social media, and Penn State’s content platforms while driving storytelling around the expanding  ROAR+  membership and building out the  Penn State Brand Academy  to empower student-athletes in the NIL era. The role will also provide sport administration leadership and play a key role on the department’s executive team.

Key Responsibilities

• Lead  strategic storytelling, branding, and fan engagement campaigns  for department-wide initiatives, highlighting significance for fans, athletes, and the broader community.
• Oversee the  Marketing, Social Media, Creative Services, and Branding  teams, ensuring consistency, creativity, and alignment with institutional values across all platforms.
• Serve as the primary architect of  ROAR+  and the  Penn State Brand Academy , developing innovative athlete branding content, NIL education resources, and platforms to enhance student-athlete visibility and value.
• Develop and implement strategies to increase  ROAR+ memberships, content engagement , and the overall digital brand footprint of Penn State Athletics.
• Partner with internal stakeholders to execute cross-functional campaigns that elevate the  Penn State Athletics brand , support capital initiatives, and amplify award and recognition efforts.
• Provide  sport administration  for assigned programs, ensuring holistic support for coaching staffs, student-athletes, and competitive success.
• Contribute to the department’s approach to national issues in collegiate athletics, including  NIL evolution, athlete branding opportunities, and collaborating to support revenue generation.
  

Qualifications

• Bachelor’s degree required, Master’s preferred.
• At least 10 years of senior leadership experience in intercollegiate athletics, branding, marketing, digital engagement, or external relations.
• Demonstrated success in leading high-performing teams and executing brand, content, and digital strategies at the Power Five level.
• Proven ability to develop and implement innovative athlete branding and NIL education programs.
• Excellent communication, creative vision, and collaborative leadership skills.

Preferred Attributes

• Experience building athlete-first content strategies, NIL platforms, and branding toolkits.
• Strategic and creative thinker with the ability to lead across multiple platforms and audiences.
• Deep understanding of social media trends, fan behavior, and digital storytelling.
• Passion for college athletics and a strong commitment to supporting the student-athlete experience.

BACKGROUND CHECKS/CLEARANCES

This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check. Due to the financial and fiduciary responsibilities of this position, successful completion of a credit history check will be required in addition to standard background checks. This position requires that you operate a motor vehicle as a part of your job duties. A valid driver’s license and successful completion of a motor vehicle records check will be required in addition to standard background checks.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.

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