APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete theinternal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

Applications are being accepted for a Coordinator to support the Wally Triplett Brand Academy, which is designed to aid student-athletes and others to more successfully manage and monetize their personal brand through name, image, likeness (NIL) and support their entrepreneurial interests.

At its core, the academy’s role is to educate and help student-athletes view themselves as entrepreneurs and to develop an entrepreneurial mindset, which can serve them well in their careers long after they have left college and athletic competition.

Core Responsibilities of the Coordinator:

• Provide support to student-athletes regarding the fulfillment of contractual obligations, NIL opportunities, and brand building with businesses and other stakeholders.

APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete theinternal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

Applications are being accepted for a Coordinator to support the Wally Triplett Brand Academy, which is designed to aid student-athletes and others to more successfully manage and monetize their personal brand through name, image, likeness (NIL) and support their entrepreneurial interests.

At its core, the academy’s role is to educate and help student-athletes view themselves as entrepreneurs and to develop an entrepreneurial mindset, which can serve them well in their careers long after they have left college and athletic competition.

Core Responsibilities of the Coordinator:

• Provide support to student-athletes regarding the fulfillment of contractual obligations, NIL opportunities, and brand building with businesses and other stakeholders.

• Assist in identifying and developing customized educational programs, experiential learning opportunities, and events.

• Educating student-athletes on best practices and tools for personal and business brand development, social media marketing, marketing strategy development and execution, public relations, and financial literacy.

• Identifying tools and mentors to support student entrepreneurs as they pursue a variety of entrepreneurial endeavors, including NIL opportunities and developing physical and/or digital products.

• Creating hands-on experiences designed to support student-athletes in advancing their ideas toward viable businesses, including new venture formation, idea validation, customer discovery, influencer marketing, and lean startup methodology.

• Coaching student-athletes on “next steps” and connecting them to additional resources that can help de-risk and advance their NIL opportunities.

• Document processes and guidelines for building, maintaining, and evaluating programming.

• Supporting cross-organization collaborations designed to expand the resources available to student-athletes and entrepreneurs.

• Working with the Director to ensure that all programs, events, and partnerships comply with Pennsylvania NIL law and NCAA, Big Ten Conference, and PSU Athletics NIL rules, policies, and procedures.

The Coordinator will also partner with Happy Valley LaunchBox (part of Invent Penn State) to:

• Identify programs and support for student-athletes interested in exploring, starting, and growing product or services based entrepreneurial opportunities.

• Assist with delivering workshops and programming on influencer marketing, branding, and social media marketing.

Representing the Brand Academy as a community leader, the Coordinator will be responsible for giving public speeches and presentations to and having direct discussions with students, student groups, and community members. The Coordinator will also participate in committees and recruiting events and activities.

This position will join the Office of Entrepreneurship and Commercialization team and works in partnership with Penn State Intercollegiate Athletics.

Working Environment:
This full-time, in-person position requires a dynamic, adaptable schedule, including occasional evenings and weekends, to match the vibrant pulse of the student-athletes. The Coordinator will work onsite at Penn State’s University Park campus and report to the Director of the Brand Academy.

Benefits include (visit https://hr.psu.edu/benefits for more detailed information):

• Medical, dental, vision, and retirement plans

• 75% tuition discounts (including for a spouse and dependent children up to the age of 26)

• Generous vacation and sick time

• 15 paid holidays/campus closure days

Qualifications:
This position typically requires a Bachelor’s degree or higher plus six years of related experience, or an equivalent combination of education and experience. Other qualifications include:

• Possesses in-depth expertise in Name, Image, and Likeness (NIL) with a focus on working with student-athletes.

• Proven experience in supporting entrepreneurial-minded individuals, encompassing skills in brand development, customer discovery, lean startup methodology, influencer marketing, public relations, negotiation, and financial literacy for entrepreneurs.

• Demonstrates the ability to foster excellent relationships with individuals from diverse backgrounds.

• Detailed-oriented and capacity to work collaboratively with others.

This position requires the following clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal Bureau of Investigation (FBI) Fingerprint Criminal Background Check.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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