--- title: Assistant Director of Marketing summary: Support marketing initiatives by managing game day production, enhancing fan engagement, conducting surveys, and developing creative marketing strategies for assigned sports. Requires 1+ year experience. published_at: '2026-02-03T12:24:00Z' updated_at: '2026-02-09T13:47:40Z' canonical_url: https://intercollegiate.co/job_posts/assistant-director-of-marketing-237700 tags: - Marketing/Communications/Content Creation --- # Assistant Director of Marketing ## Overview | Field | Value | |-------|-------| | **School** | University of Virginia | | **Location** | Charlottesville, VA | | **Division** | DI | | **Conference** | ACC | | **Salary** | Not Provided | | **Experience Required** | 1+ Years | | **Work Type** | Full-time | | **Posted** | February 03, 2026 | | **Apply** | https://jobs.virginia.edu/us/en/job/R0079790/Assistant-Director-of-Marketing | **Departments:** Marketing/Communications/Content Creation --- ## Job Description The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is looking to fill the position of Assistant Director of Marketing to support the Strategic Marketing and Fan Engagement unit. The Assistant Director of Marketing position exists to provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and fan engagement strategies to generate revenue, maximize attendance and to create a first-class game environment. Responsibilities include: - Provide exemplary customer service to internal and external constituencies. - Assist with the following: o directing the marketing efforts for select assigned sports, serving as the primary contact; - In-game experience and fan engagement at home sporting and special events; - Post-game survey research and analyzing data to improve fan experience at events; - Development and implementation of creative and innovative fan engagement ideas for assigned sports; and - Overseeing marketing of all event promotion and general engagement to student body. - Manage the Sabre Rewards system and be the liaison to the ticket office to the SHOTS account process; - Manage student relations with on-Grounds athletics groups like Hoo Crew, Student Council Athletic Affairs, Greek Life, Residence Life and Dining, Rec Sports, Student Affairs, Army, Navy, Air Force ROTCs, and Office of Engagement; and - Perform other duties as assigned. Knowledge/Skills/Abilities: - Familiarity with NCAA rules and regulations. - Effective communication in speaking and in writing. - Ability to solicit and analyze customer feedback through surveys and focus groups. - Ability to present a professional demeanor while delivering a high level of internal and external customer service. - Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format. - Ability to work in a fast-paced game day environment while managing game day production constituents. - Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators, and other athletics staff members. - Ability to develop and initiate unique ideas and graphic design projects while working these plans into the marketing strategy of assigned sports programs. - Ability to perform multiple tasks and responsibilities in an efficient manner. - Ability to work evenings and weekends to meet the business needs of the unit. - Has a passion for customer service and a proven track record at innovating the fan experience. - Ability to manage graduate assistants and a student internship program. - Ability to use Adobe PhotoShop, and Click Effects. **Minimum Requirements:** Education: Bachelor's degree required. Experience: 1+ year relevant experience required. Licensure: None. **About the Position:** The anticipated hiring range is commensurate with qualifications and experience. The selected candidate will pass a background check. This position will not sponsor applications for immigration now or in the future. This is a full-time position with UVa [benefits](https://hr.virginia.edu/benefits). Employees benefits package highlights include: - 22 days of paid time off, increasing with service; 13+ paid holidays each year, in addition to paid time off - Parental and Community Service Leave - Health plan with options to meet healthcare and financial needs available immediately - Retirement benefits - Tuition and professional development benefits after the first six months of employment - Employee wellness program featuring activities to earn up to $500/year. **To Apply:** Please do not forward any applicant materials directly to staff of the Department of Athletics. Applicants not employed at UVA please apply through the [UVA job board](https://jobs.virginia.edu/us/en); current employees please search and apply for jobs on the [_UVA Internal Careers website_](https://jobs.virginia.edu/i/us/en/home) and complete an application. Requested application materials include a letter of interest or cover letter, resume, and contact information for three professional references. Applications that do not contain all of the required documents will not receive full consideration. For information regarding the position or the application process, please contact [Michele Jarman](mailto:emj2us@virginia.edu), Academic Recruiter. **Physical Demands:** This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. _The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about_ [_UVA’s commitment to non-discrimination and equal opportunity employment_](https://eocr.virginia.edu/notice-non-discrimination-and-equal-opportunity)_._ --- ## University of Virginia Communications 2025-2026 | Person | Role | |--------|------| | Erich Bacher | Associate Athletics Director for Athletic Communications (Men's Basketball, Rowing) | | Jeff White | Director of News Content | | Scott Fitzgerald | Director of Athletic Communications for Football (Football, Men's Golf) | | Melissa Dudek | Director of Communications for Olympic Sports (M&W Swimming, Women's Lacrosse, M&W Tennis, M&W Squash) | | Patrick Boling | Assistant Athletic Communications Director (Men's Lacrosse, Secondary Football) | | Tyler Brain | Assistant Athletic Communications Director (Baseball, Volleyball) | | Quinn Hull | Assistant Athletic Communications Director (Men's Soccer, Women's Basketball, Women's Golf) | | Bill Bunting | Associate Director of Athletic Communications (Women's Soccer, Wrestling, Softball) | --- ## University of Virginia Communications 2024-2025 | Person | Role | |--------|------| | Erich Bacher | Associate Athletics Director for Athletic Communications (Men's Basketball, Rowing) | | Jeff White | Director of News Content | | Scott Fitzgerald | Director of Athletic Communications for Football (Football, Men's Golf) | | Melissa Dudek | Director of Communications for Olympic Sports (M&W Swimming, Women's Lacrosse, M&W Tennis, M&W Squash) | | Patrick Boling | Assistant Athletic Communications Director (Men's Lacrosse, Secondary Football) | | Tyler Brain | Assistant Athletic Communications Director (Baseball, Volleyball) | | Quinn Hull | Assistant Athletic Communications Director (Men's Soccer, Women's Basketball, Women's Golf) | | Bill Bunting | Associate Director of Athletic Communications (Women's Soccer, Wrestling, Softball) | --- ## University of Virginia Communications 2023-2024 | Person | Role | |--------|------| | Jeff White | Director of News Content | | Jim Daves | Assistant Athletics Director for Athletic Communications (FB, M/W GOLF, M/W TRK & CC) | | Kristin Thurman | Assistant Athletic Communications Director | | Scott Fitzgerald | Assistant Athletic Communications Director (FB, BASE) | | Bill Bunting | Assistant Athletic Communications Director (WSOC, WRES, SOFT) | | Melissa Dudek | Assistant Athletic Communications Director | | Patrick Boling | Assistant Director of Athletic Communications | | Quinn Hull | Assistant Director of Athletic Communications | --- ## University of Virginia Marketing 2025-2026 | Person | Role | |--------|------| | Eric Ward | Associate Athletics Director for Revenue Generation & Marketing | | Ryan Mahanes | Assistant Athletics Director for Creative Services and Digital Strategy | | Keely Burleson | Associate Director of Ticket Operations & Digital Marketing (BB/WBB) | | Ashlee MacDonald | Assistant Director of Fan Experience | | De’Angelo Stevenson | Assistant Director of Creative Services - Digital Content | | Malaysha Ferguson | Assistant Director of Marketing | | Kellen Moushon | Assistant Director of Marketing and Communications | | Keith Ogden | Assistant Director of Creative Services - Multimedia Design | --- ## University of Virginia Marketing 2024-2025 | Person | Role | |--------|------| | Nicki Deuel | Senior Director of Marketing and Communications | | Eric Ward | Assistant Athletics Director for Marketing | | Ryan Mahanes | Assistant Athletics Director for Creative Services and Digital Strategy | | Wilbur DeLashmet | Assistant Director of Creative Content and Digital Strategy | | Evan Martinez | Assistant Director of Marketing and Digital Advertising | | Ashlee MacDonald | Assistant Director of Fan Experience | | De’Angelo Stevenson | Assistant Director of Creative Services - Digital Content | | Tyler Sakimura | Assistant Director of Marketing | --- ## University of Virginia Marketing 2023-2024 | Person | Role | |--------|------| | Erich Bacher | Assistant Athletics Director for Public Affairs (Men's Basketball, Rowing) | | Eric Ward | Assistant Athletics Director for Marketing | | Matt Riley | Director for Photography | | Ryan Mahanes | Assistant Athletics Director for Creative Services and Digital Strategy | | Wilbur DeLashmet | Assistant Director of Creative Content and Digital Strategy | | Evan Martinez | Assistant Director of Marketing and Digital Advertising | | Ashlee MacDonald | Assistant Director of Fan Experience | | Damon Dillman | Assistant Director of Creative Services - Senior Producer |