DIGITAL MARKETING
Posted Date: Jan 22, 2025
QUALIFICATION
-
Salary Expectation
Not Provided -
Years of Experience
Not Provided -
Work Type
Part-time
ABOUT PROGRAM
SPORTS/DEPARTMENT
LOUISVILLE ATHLETICS INTERNSHIP - DIGITAL MARKETING
LOUISVILLE ATHLETICS INTERNSHIP PROGRAM
The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.
Learning objectives for the Digital Marketing Intern include, but are not limited to:
- Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
- Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
- Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
- Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
- Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.
LOUISVILLE ATHLETICS INTERNSHIP - DIGITAL MARKETING
LOUISVILLE ATHLETICS INTERNSHIP PROGRAM
The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc.), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters.
Learning objectives for the Digital Marketing Intern include, but are not limited to:
- Gain experience in email marketing by learning TM1 Engage software and support email communications for specific sports marketing & ticketing initiatives.
- Learn about customer journeys and understand how to incorporate our digital tools into campaign pathways.
- Develop skills in and assist with the copy writing, editing and proof reading for emails, text messages, push notifications & website landing pages.
- Learn to pull and analyze digital marketing analytics to identify effectiveness of campaign messaging.
- Gain experience working in a collaborative setting by supporting goals across ticket sales and retention, CAF, marketing and more.
University of Louisville Communications 2025–2026
| Person | Role |
|---|---|
JB Allen |
Video Creative Director |
Rocco Gasparro |
Director of Media Relations |
Alyssa Sconzo |
Director of Digital Strategy |
Dana Brown |
Assistant Director of Strategic Communications/NILStrategyMEDIA CONTACT - Men's Basketball, Rowing |
Sam Gercak |
Assistant Director of Media Relations/Creative Communications |
Lori Korte Harmon |
Assistant Director of Media Relations |
Matt Paras |
Assistant Director of Media Relations/Creative Communications |
Stephen Williams |
Assistant Director of Media Relations/Creative Communications |
University of Louisville Marketing 2025–2026
| Person | Role |
|---|---|
Olivia Higgins Biven |
Assistant AD/Brand & Creative Services |
Zack Day |
Director of Marketing |
Amanda Roussin |
Director of Digital Marketing |
Theo Smith |
Director of Social Media and Creative Content |
Anne Burkhead |
Associate Director of Fan Experience |
Nick Kanine |
Associate Director of Fan Experience |
Emily Bridges |
Assistant Director of Marketing |
KC Buckley |
Assistant Director of Fan Experience |
University of Louisville Communications 2024–2025
| Person | Role |
|---|---|
|
JB Allen |
Video Creative Director |
|
Rocco Gasparro |
Director of Media Relations |
|
Alyssa Sconzo |
Director of Digital Strategy |
|
Dana Brown |
Assistant Director of Strategic Communications/NIL Strategy |
|
Sam Gercak |
Assistant Director of Media Relations/Creative Communications |
|
Lori Korte Harmon |
Assistant Director of Media Relations MEDIA CONTACT - Field Hockey, Lacrosse, Secondary MBB |
|
Matt Paras |
Assistant Director of Media Relations/Creative Communications |
|
Stephen Williams |
Assistant Director of Media Relations/Creative Communications MEDIA CONTACT - Baseball, Secondary Football, Website |
University of Louisville Marketing 2024–2025
| Person | Role |
|---|---|
|
Olivia Higgins Biven |
Director of Brand Marketing & Licensing |
|
Theo Smith |
Director of Social Media and Creative Content |
|
Emily Bridges |
Assistant Director of Marketing |
|
Anne Burkhead |
Assistant Director of Marketing |
|
Zack Day |
Assistant Director of Marketing |
|
Nick Kanine |
Assistant Director of Marketing |
|
Amanda Roussin |
Assistant Director of Digital Marketing |
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