Coordinator / Marketing & Fan Development

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Coordinator of Marketing & Fan Development will support the marketing department efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences. There are two Coordinators within the marketing unit.
This position will report to the Director of Marketing and Fan Development, within the Brand Advancement team, with the goal of implementing compelling fan engagement initiatives, generating revenue, driving attendance and building brand affinity.
This position will report to the Director / Marketing and Fan Development.

Duties & Responsibilities:
Primary marketing lead for Soccer and Swim & Dive / Volleyball and Lacrosse, developing and implementing external plans detailing efforts to drive attendance, promote games, engage the community and elevate the fan, student and student-athlete experience
Primary oversight of lead generation campaigns and other department initiatives
Secondary marketing lead for Football, Basketball, and Baseball/Softball, assisting with driving revenue and attendance
Secondary marketing oversight of Maroon & Orange Memories exclusive experience program, Internship program, and Campus & Student Engagement initiatives
Develop and oversee NextGen Hokies to continue to drive revenue and affinity for the Hokies
Contribute to leadership of undergraduate student intern program
Develop compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student-athletes
Collaborate with the In-Venue Experience team on ideation and execution of game production including but not limited to promotions, giveaways, video, music and crowd engagement.

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Coordinator of Marketing & Fan Development will support the marketing department efforts for fan and student engagement initiatives at Virginia Tech, working to create memorable and unique experiences. There are two Coordinators within the marketing unit.
This position will report to the Director of Marketing and Fan Development, within the Brand Advancement team, with the goal of implementing compelling fan engagement initiatives, generating revenue, driving attendance and building brand affinity.
This position will report to the Director / Marketing and Fan Development.

Duties & Responsibilities:
Primary marketing lead for Soccer and Swim & Dive / Volleyball and Lacrosse, developing and implementing external plans detailing efforts to drive attendance, promote games, engage the community and elevate the fan, student and student-athlete experience
Primary oversight of lead generation campaigns and other department initiatives
Secondary marketing lead for Football, Basketball, and Baseball/Softball, assisting with driving revenue and attendance
Secondary marketing oversight of Maroon & Orange Memories exclusive experience program, Internship program, and Campus & Student Engagement initiatives
Develop and oversee NextGen Hokies to continue to drive revenue and affinity for the Hokies
Contribute to leadership of undergraduate student intern program
Develop compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student-athletes
Collaborate with the In-Venue Experience team on ideation and execution of game production including but not limited to promotions, giveaways, video, music and crowd engagement.

Required Qualifications

Relevant experience working in a marketing and fan experience atmosphere.
Experience developing and executing written marketing/external plans.
Ability to think creatively and work effectively with others.
Working knowledge of Microsoft Office and similar computer programs.
Strong communication skills.

Preferred Qualifications

Bachelor’s Degree in marketing or a related field.

Pay Band

3

Overtime Status

Non-Exempt: Eligible for overtime

Appointment Type

Regular

Salary Information

$26.67 per hour. Up to $40,000 per year.

Hours per week

29

Review Date

03/01/2026

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT HTTPS://BEAHOKIE.COM/EMPLOYEE/ 

THIS IS A PART-TIME POSITION WITH NO BENEFITS.

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.  These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Heather Abbott at hekenned@vt.edu during regular business hours at least 10 business days prior to the event.

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